Jagermeister (1 L)

Product information
Every German masterpiece contains equal parts precision and inspiration. Bold, yet balanced, our herbal liqueur is no different. Blending 56 botanicals, our ice-cold shot has always been embraced by those who take originality to the next level.

Tasting notes
The taste is both balanced and harmonious. Initial nose of spice, such as star anise, cinnamon, clove, and cardamom. As one sips at precisely -18 degrees Celsius, one enjoys the glories of anise, fennel, coffee, orange, burnt sugar, and cola. The finish is a harmony of complex bitterness and herbaceous mystery. Dry, long, yet not overly sweet, preparing the palate to re-engage once more

Cult German herb liqueur, blessed with a highly unusual love-it-or-hate-it flavour. Jagermeister’s bittersweet flavours are best appreciated ice-cold in a frozen glass.

About the producer
THE STUFF OF LEGEND
Unchanged in recipe. Unflagging in popularity. Who could have guessed that what began as a celebratory drink among hunters would give rise to a story as bold, rich and varied as our iconic herbal liqueur itself?

MEISTER ALCHEMIST
It was Wilhelm Mast’s son, Curt, who took the family vinegar business in a very different direction. A few years passed before he perfected Jägermeister’s recipe of 56 botanical ingredients but we think it was well worth the wait. To this day, the eyes of our founder still watch over his creation; immortalized in stone.

WOLFENBÜTTEL: THE NATURAL HABITAT FOR A PERFECT DRINK
Steeped in history, surrounded by nature and with Berlin on its doorstep; the Lower Saxon town of Wolfenbüttel – like the drink it gave rise to – is a blend of all the best ingredients. With a prestigious history as a hub of arts and science, we like to think one of its greatest masterpieces was inspiring the creation of Jägermeister.

THE STORY BEHIND THE STAG
Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters. Curt Mast thought this powerful story was a perfect match to his potent elixir and adopted the emblem of the stag in honor of the true ‘Hunting Master’.

OUR BOTTLE: A SMASHING SUCCESS FROM DAY ONE
A keen outdoorsman, Curt Mast needed a bottle that would stand up to heavy-duty use. To find the perfect candidate, he dropped different shaped bottles onto his oak floor until one survived. From pragmatic to iconic: more than 80 years on his easily recognizable square-shouldered bottle is still a standout in bars and clubs around the world.

THE SPIRIT REMAINS THE SAME
The music may change, the clothes may change, but every generation has its irreverent perfectionists. From humble house parties to global gatherings, Jägermeister is still embraced by those who push the boundaries and rewrite the rules in every field. Long may it continue…